1: Browser Report
There are number of Browsers available today and no one can deny the fact that Browsers really matters. If you are a start-up company, relying on you developers for site development and its performance with every browser than you are definitely on bad impression. Count me on this as it is not my hypothetical suggestion and this warning is given by ConversionXL’s founder-Peep Laja.
Initially you may be happy that yourWordPress site looks great on Chrome but then disappointment follows right away as you come to know your site is not giving better performance on Internet explorer. Those who usually think, IE is bygone and no one uses it then their perception on this is completely wrong. People like me still use IE and using it is really not a bad idea. If the performance of your site is bad on IE then I am left with no other option to jump ship, considering user-hostile experience. Browser report helps in this scenario.
2: Content Efficiency Analysis Report
In today’s scenario, most of the companies hide their understanding of the exact algorithm to prevent from SEO hacking. The best advice to proceed in SEO is; fresh content on daily basis so as to keep ranking of site high. Recent analysis says that almost 60% of the users are clicking the first result. Earlier the no was three. This is the reason why ranking the websites is extremely important in terms of growing your online business. Content Efficiency Report for you WordPress site will let you know genuine content on your site.
3: New vs. Returning Visitors
We all know that customers play a significant role in growing any business. Initially start-ups may face problem to get their customers on their site but established firms can benefit a lot from New vs. Returning Visitors report. It is very important to engage your customer with your site so that they can later become followers, readers and potential customers. This standard report has all the stats which flaunt the actual number stating the percentage of your users coming back to your website. Well, that is really cool, isn’t it?
Just go to Audience ->Behavior -> New vs. Returningin your Analytics account and embark on your potential customers.
4: Mobile Performance Report
Who on the planet earth, don’t have mobiles? It will be a joke if humans won’t have mobiles in this rapid changing technology. This straight away means your online business site performance is very much depended on mobile users. It is indeed essential for you to optimize your WordPress site for mobile traffic so as to prevent from losing the market shares along with your competitors who have insights for “mobile-first” approach. Their strategy is so different that they design their sites for mobile users first and later pay attention to laptop and desktop users. Sounds interesting? Well, fortunately it is very true to great extent.
Custom Google Analytics report help in this scenario as it lets you know, how well you are going with numerous mobile technologies. Avinash Kaushik-Dynamo of Google Analytics also believes in same concept.